Exactly a month after starting, we've got our first ad out for McGarry Bowen - a tactical press advert based around the General Election.
Tassimo's endline "Be Indecisive" is all about keeping your options open as with one machine you can have over 40 different drinks options. So we thought it made sense to do an ad on the day that millions of people go to their poling stations to choose who they want to run the country. Particularly, as is predicted, we're going to more than likely have a government made up of more than one party.
Really chuffed that the client and everyone at McGarry Bowen did all they could to get it made and out there.
For us that is. You're probably not that fussed one way or the other are you?
Anyway, after nearly 17 years at WCRS we're moving on to pastures new. McGarry Bowen to be precise (or McGarrybowen as they like to be known - can't let those pesky spaces get in the way now can we?)
We start on 7th April and can't wait to get stuck into some new briefs and work with some lovely new people.
Jumping on the World Cup bandwagon, we've helped develop a fun little game for Churchill where you get to take on the rest of the world in the ultimate penalty shootout. If you have a few minutes to spare then why not have a go? You could win £500 holiday vouchers, or even a nodding dog Churchill.
Here are another two ads in our B&Q "UNLEASH THE B&Q IN YOU" campaign.
In one a woman finally casts off the shackles of beige to turn her home and garden into a rainbow of colour (with the help of her dog), while in the second ad a small boy decides to have some fun with B&Qs ridiculously easy to grow Easy Grow bedding plants.
They were directed by Olly Williams at HSI, made lovely by Absolute Post, and given sound by Munzi at Grand Central.
After a pretty hectic (yeah, that's a deliberate reference to the middle bit of the song in the ad - what are you going to do about it?) six weeks or so we've finished up three ads for B&Q.
We wrote them over a weekend, presented them on the Monday, and by the Friday we were well into production.
The campaign aims to get the Great British public up off their sofa and doing all the little jobs around their houses and gardens that need doing. By using the iconic orange B&Q apron we're elevating these jobs and giving the people who do them almost hero status, which will hopefully encourage them to unleash their B&Q.
The launch ad is on air now with two 30 second spots to follow that will focus on some of the products available in store.
